Army Officer Recruitment

British Army

As part of the British Army’s Officer Recruitment Team and campaign, there became a requirement for an infographic-style animation that communicated the key ‘Who, What, When, Where and How’ messaging associated with becoming an Officer in the British Army. 

The design style was developed in close alignment to the distinctive Army Jobs branding, with simple stencil-like graphics. The film was structured such to link every scene with the next, and to loop it back round to the original ‘Who, What, When, Where and How’ messaging. The chosen music added a calm and intriguing backing to a stylish and slick film.

Role: Motion Design, Animation
Agency: Grosvenor Film
Year: 2016